Hei DigiThis guide is intended to help business owners make a useful next decision. Check platform settings and legal requirements at the time you implement a recommendation.
Make admissions information easy to find
Create a clear page for the current admissions process, required documents, contact route and dates that the school confirms. Keep expired notices out of the main journey and update details as dates change.
Explain programmes and facilities accurately
Parents may need to understand age groups, curriculum, transport, after-school activities or campus facilities. Each page should answer a specific question and avoid unverifiable rankings or promises about student outcomes.
Keep local signals consistent
Check the school's name, phone, website, location, hours and Google Business Profile. If there are multiple campuses, use the correct details for each one and do not create duplicate listings for the same location.
Use images responsibly
Campus photos can help families understand the environment, but student images need suitable permissions. Provide useful alt text that describes the image without naming children or exposing personal details.
Build helpful content around parent questions
Answer questions about visits, admissions, transport, activities and contacting the school. Avoid generating dozens of nearly identical locality pages that add no real information.
Measure visibility and enquiries
Review Search Console page and query data, profile interactions where available, and admissions enquiries the school can confirm. Keep dates and campaign context with the numbers so monthly comparisons remain fair.
How Hei Digi approaches this: start with the customer, keep business information accurate, measure actions in context and report what is known separately from what is assumed.
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