Hei DigiThis guide is intended to help business owners make a useful next decision. Check platform settings and legal requirements at the time you implement a recommendation.
Define what an enquiry means
Before launching, decide whether success is a call, WhatsApp conversation, form submission, campus visit booking or completed application. Each action needs a working destination and a staff member who can respond. A campaign cannot compensate for unanswered messages or missing admissions information.
Use clear, verified creative
School advertising should explain the programme, campus location, age group or admission stage where relevant, and how parents can ask questions. Confirm fees, deadlines, facilities and other claims with the school. Use child imagery only when the school confirms the correct permissions and the image is appropriate to publish.
Keep audience and geography realistic
Set the geographic area based on where the school can reasonably draw families, and review the available Ads Manager controls at launch. Platform settings change, so the live ad set matters more than an old screenshot. Check actual reach and ask whether enquiries are coming from suitable locations.
Test one thing at a time
Creative, offer, audience, placements and form design can all influence response. Change a specific variable so the team can interpret what happened. Small budgets need focus; spreading spend across too many campaigns can make results difficult to learn from.
Report leads and quality separately
Include spend, impressions, conversations or forms, cost per result and the number of relevant enquiries confirmed by the admissions team. A platform result is not the same as an admission. Report the campaign period and attribution setting so the comparison is fair.
Plan for follow-up
Prepare a response script, working phone, admissions brochure and follow-up responsibility before the campaign begins. Set a realistic response time and note the outcome of each enquiry. That information helps improve future targeting and messaging.
How Hei Digi approaches this: start with the customer, keep business information accurate, measure actions in context and report what is known separately from what is assumed.
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