Hei DigiThis guide is intended to help business owners make a useful next decision. Check platform settings and legal requirements at the time you implement a recommendation.
Prioritise useful updates
Good updates answer a question: a current service, a schedule change, a seasonal offer, a new product, an approved event or a helpful resource. Avoid repeating the same generic promotional sentence every week.
Check each fact
Confirm dates, terms, pricing, links and availability before publishing. For healthcare and education, get the relevant team to approve claims and imagery. A post must not promise a result the business cannot guarantee.
Use clear images and accessible text
Choose a sharp image that matches the message and write a short description that makes sense without the image. Avoid putting all important information inside a graphic; repeat the key facts in text where practical.
Use the right destination
Link to the relevant service page, booking route or contact page rather than always linking to the homepage. Test the link on a phone and ensure the business can respond to the enquiry.
Review results responsibly
Where available, inspect profile interactions and ask the team whether posts produced relevant enquiries. Not every click is a customer, and some profile metrics change as Google updates its reporting.
Keep an approval routine
Create a monthly calendar, set a deadline for approved assets and confirm any changed details. Keep the owner in control of the profile and do not share credentials informally.
How Hei Digi approaches this: start with the customer, keep business information accurate, measure actions in context and report what is known separately from what is assumed.
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