Hei DigiThis guide is intended to help business owners make a useful next decision. Check platform settings and legal requirements at the time you implement a recommendation.
Start with facts patients need
A hospital profile should make the verified name, address, telephone, operating hours and website easy to confirm. Appointment contacts and emergency instructions must be accurate. If multiple branches use separate profiles, each one needs its own verified location details and correct phone. Do not merge branches or change names just to include more keywords.
Choose categories and services carefully
Select categories that accurately represent the organisation and the services it provides. Add service information only after the responsible team confirms it. Medical content should not imply guaranteed outcomes or replace a consultation; the clinical team should approve descriptions and educational posts.
Use photos and posts responsibly
Publish current images of the premises, signage, facilities and approved team material. Obtain appropriate consent for people in photographs and avoid exposing patient information. Posts can share timings, public notices, health-camp details or service updates when the facts and any required approvals are confirmed.
Review management and reporting
A monthly profile review can record updates, post dates, customer questions and available profile interactions. If an appointment phone number is clicked, that is not proof an appointment happened. The hospital's own system is needed to confirm bookings and patient outcomes.
Protect ownership and access
The hospital should own the profile and invite the marketing team with an appropriate role. Avoid sharing a password over WhatsApp. When work ends, review access and remove people who no longer need it.
A simple monthly routine
Confirm hours, check phone and website links, review new photos, publish approved updates, respond appropriately to reviews without revealing patient details, and note any profile changes. Ask the platform to review content only when there is a genuine policy concern; removal is not guaranteed.
How Hei Digi approaches this: start with the customer, keep business information accurate, measure actions in context and report what is known separately from what is assumed.
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