Hei DigiThis guide is intended to help business owners make a useful next decision. Check platform settings and legal requirements at the time you implement a recommendation.
There is no single fair price
The cost depends on the work, not just the label 'digital marketing'. A monthly plan for a single-location professional may involve a profile, a few content pieces and a report. A school campaign or multi-branch hospital may need more creative approvals, lead routing, location-specific pages and more careful reporting. Ask what is included before comparing totals.
Separate service fee from media spend
With Meta or Google Ads, the budget paid to the platform is different from the agency's management fee. Proposals should make the two amounts clear. Also check whether creative production, landing-page work, tracking setup, photography or travel is included.
SEO needs time and content
SEO costs depend on the site's technical condition, number of service pages, content needs, competition, local-profile work and development tasks. Very low-cost packages may only include a few metadata edits. Ask for a list of actual deliverables and how they will be measured.
Social media costs depend on volume
A content retainer changes with how many posts, Reels, platforms, captions, shoots, revisions and community-management hours are included. A calendar with three polished pieces differs from daily production across multiple channels.
Ask for the reporting plan
A quote should explain what will be measured monthly, what access you need to provide, and which outcomes you must confirm internally. Reach and clicks are not revenue; leads are not automatically qualified; ad spend is not profit.
A useful way to compare proposals
Compare the same scope: channels, quantity, approvals, revision rounds, access ownership, reporting, expected timeline and cancellation terms. A credible provider will explain what depends on your team, what depends on the platform and what is outside anyone's control. Hei Digi quotes after understanding the business and scope; no fixed price is suitable for every company.
How Hei Digi approaches this: start with the customer, keep business information accurate, measure actions in context and report what is known separately from what is assumed.
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